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LinkedIn Profile Optimisation Checklist
A 20-point checklist to make recruiters find and message you, with headline and About-section formulas.
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What's inside
- Visibility settings
- Photo and banner
- Headline formula (220 characters)
- About section formula
- Experience
- Skills and proof
- Activity
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Visibility settings
- Turn on "Open to work" (recruiters only, if you are employed).
- Set a custom URL: linkedin.com/in/firstname-lastname.
- Set location to the city where you want to work.
- Add your target job titles in Job preferences.
Photo and banner
- Face fills about 60% of the frame, plain background, natural light.
- Banner: your field, a tagline, or a simple brand colour. No clutter.
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